Poster and POS display visuals for El Hema. El Hema is an art project developed by MediaMatic and typographer Tarek Atrissi. El Hema is an arabic translation of the popular Dutch Hema super market and offers custom designed products with an arabic twist while flirting with debates in a multicultural dutch media landscape.

Client: El Hema

Agency: TheBrandHotel

Photography: Rob Marinissen

Retouch: Rob Marinissen