Herfy is a chain of restaurants in the Middle East that - with over 250 restaurants in Saudi - is bigger than McDonalds. We won the 'Hamburger Academy' pitch in which we defined how Herfy Burgers should be photographed, went on to shoot the product catalogue and worked on an extensive set of deliverables.

Creative direction & production: Rob Marinissen

Photography: Roel Nederveen

Food styling: Cees Visser

Retouch: X60 & Rolf Bakker

Design: X60