I developed this campaign for local brewery Stadsbrouwerij Middelburg that is sporting their own brand ‘Hosternokke’. That brandname in local Zeeuws dialect ‘should not be considered blasphemous, but an exclamation of surprise and bewilderment’.
I took the concept of a small very local brand and developed a campaign with global reach. Well, at least to make their international clientele feel at home.
