Working on a launch campaign for exclusive jewellery brand Parham Ramezani with long-time friend and star-photographer Eddo Hartmann.
I often present my mood-boards as a deck of cards. It helps in selecting and defining a direction and shape the world of the product together with the client. It can be good to actively engage the client in decision-making. Since this was the launch of a new product, the photography was about revealing the product as well as producing a product catalogue.
