Master Classes by Rob Marinissen
Dutch-born photographer, digital pioneer and creative director Rob Marinissen has more than 3 decades of international career in photography and advertising under the belt. Now he has bundled his artistic insights and professional experience into a series of well-structured academic lectures and master classes aimed at art, design and communication students and professionals. All programs are presented in English or in Dutch.
CA-003: Marinissen on Production
Synopsis: Each creative production comes with 1,000 alarm bells and death traps. With decades of experience in photography, film and digital production Marinissen has learned to be aware of every single alarm bell before it goes off and survive challenges. His wealth of production experience can benefit anyone in the creative industry. Participants of this master class will go home with a life-saving production check list.
Structure: 3 to 4 hour session
Audience: graduation year & starters
Facilities: beamer, remote, auditorium
Outline:
- Why were you asked to pitch?
- Market position
- Production: outsourcing or in-house
- Production risks
- Spot the impossible
- Blaming and shaming
- Being tough and likeable - the word 'NO'.
- 1,000 alarm bells - no room for mistakes
- A, B & C level projects
- Setting creative terms that make you happy
- Treatments and storyboards that win pitches
- Pictures say more than a thousand words
- Pitching, negotiating and winning
- Production tools and apps
- Document everything in writing
- Legal stuff
- Workflow organogram
- Work with the best people you can afford
- Standardizing production documents and procedures
- Budgetting
- Start production right away and win that pitch
- Investing, hiring or renting
- Don't delay anything
- Production advances
- Maximizing profit
- Client servicing
- Touch base with client on a daily or regular basis
- Delivering beyond expectation
- Getting paid
- Planning and deadlines
- Contracts and paperwork
- Admin hassle
- Delivering early, on time or late
- A great product secures 5 new projects
