Master Classes by Rob Marinissen
Dutch-born photographer, digital pioneer and creative director Rob Marinissen has more than 3 decades of international career in photography and advertising under the belt. Now he has bundled his artistic insights and professional experience into a series of well-structured academic lectures and master classes aimed at art, design and communication students and professionals. All programs are presented in English or in Dutch.
CA-002: Building a career in the creative industry
Synopsis: Great careers are built on successes and failures. In this series of lectures Rob Marinissen shares his valuable experiences and life-saving tips that help students and starters being better prepared and more successful embarking on their journey in the creative industry.
Structure: 2 to 4 three-hour sessions
Audience: graduation year & starters
Facilities: beamer, remote, auditorium
Outline:
- Land a job or own business?
- Art vs. commerce
- The definition of succes
- Factors that build success
- Career paths
- Getting organised: tools and apps
- Building your brand
- Marketing strategy
- Business entities
- Legal stuff
- Budgetting
- Lone wolf or team player?
- Working hours
- Acquisition: sell your work
- Planning and deadlines
- Client servicing
- Pitching, negotiating and winning
- Delivering
- Getting paid
- Contracts and paperwork
- Review portfolio
- Admin hassle
- Personal evaluation
- Investing and spending
- Saving
- International career
- Your old day
